The Greatest Guide To Orthodontic Branding

Published on August 24, 2020 You strove to survive oral school and also tougher to come to be an orthodontist with your own technique. You found out a lot, however one point that was hardly ever covered (if in all) included advertising and marketing your orthodontic technique. Just how do you bring in new clients to your technique, besides obtaining recommendations from basic dental experts? There is not a great deal of information concerning marketing your orthodontic method that is readily offered.


To be a successful orthodontist, it is not sufficient to be a professional in your field. There is a business end to points that also needs a good deal of interest. Advertising and marketing is among those locations that drop under business end of your practice and it is critical to the success of your practice.


What makes your technique much better than the various other methods in the area? What are your specialized services? What experience do you offer the table? That is your target audience? All things need to be taken into consideration when establishing an advertising and marketing technique for orthodontics. Google, one of the largest online search engine on the planet, estimates that they refine regarding 3.2 billion search demands everyday.

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Regarding 92% of grownups in the united state have specified that they search for services using their smart device online. A whopping 57% of oral clients have stated that they discovered their dental professional by searching online. On-line advertising and marketing for orthodontist practices developed by a group that concentrates on orthodontic advertising is what will aid drive people to your organization.


As you review this, individuals are seeking an orthodontist to help improve their smile. Currently is the moment to link with the advertising and marketing company that can attach brand-new individuals to your technique.


What is Brand name Identification? Brand identification describes the aesthetic and written elements of your organization that differentiates you from others. Variables such as logo designs, rules, names, and even the shades you use, are all manner ins which clients collect a very first and enduring impression of your company. Why is Consistency Important? With numerous orthodontic practices out there, it is usual for firms to be perplexed with each other, specifically if you are in a populous location with even more competitors.


Exactly How Can You Develop an Unique Brand Name Identification? Before really branding your business, you will certainly require to determine your key organization goals, and exactly how you want those goals marketed to your customers. Pick a core message and tone for your orthodontic practice and remain constant with it. If you intend to stand out from others, you need to likewise analyze neighborhood competition, look at these guys and check out what has worked versus what has actually stopped working various other business.

Our Orthodontic Branding Statements

Because orthodontics is a specialty field with dentistry, it does not normally involve the multitude of clients experienced by many basic dental care offices. This makes advertising even more vital for an effective orthodontic practice. To reach an area, the significance of an appealing advertising and marketing plan that is unforgettable and interesting is crucial.


To capture onto the advantage of that possibility, the complying with should be considered. While you are anticipating the production and implementation of your brand-new marketing project or method, it is best that your initial step be to examine that your dental technique meets all requirements and guidelines implemented by your state's legislations.

The significance is put on the choices used; concurrently making certain the targeted advertising and marketing audience realizes that you provide a broad food selection of dental braces to pick from. It may be that the person desires one sort of therapy, but you understand another option is better. However, you might not have the ability to obtain them with your front door unless you market all of your choices.

What Does Orthodontic Branding Do?

Increase your network by introducing on your own at dental offices, referring patients to them for general services, handing over a gift basket, or joining your regional dental society. Their recommendations are essential as they generally have a broader array of people. Supporting your credibility with family doctors creates a much better sphere of treatment for clients.


Among the most effective opportunities to expanding your business is to market within your market. By this, we imply giving your present clients encouragement and incentives. Develop a reward system to increase incoming client numbers, online "check-ins" (developing a social media existence) and satisfying your existing useful reference individuals with options like discounts, illustrations, and present cards along the way.

From logos to color pattern and typography, a brand publication specifies the aesthetic aspects that compose your method's identification. This makes certain a cohesive and visually appealing presentation that resonates with your target audience. When it pertains to marketing your technique, a brand book serves as an overview. It supplies a structure for developing content, messaging, and advertising materials that line up with your practice's worths and resonate with your audience.

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Even without the logo design, the colors and branding is well-known in the neighborhood and with their patients. For the interior team, a brand name book is a useful tool for placement and involvement. It infuses a feeling of function and identity, helping employee understand their function in delivering a regular and positive client experience.


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The Ultimate Guide To Orthodontic Branding

In today's digital age, individuals transform to different resources of information to locate the best oral treatment company, from ads to social networks. That's why a well-executed advertising and marketing approach is vital to draw in brand-new clients to your method. At our company, we recognize the value of supplying a high-intent advertising and marketing framework that aids patients learn about your technique and select you for their oral requirements.


A great deal of business, both huge and little, this article offer similar product or services. Orthodontic Branding. Orthodontics is quite the exact same, there are thousands of orthodontic offices throughout the country with great deals of overlap when it comes to what they have to supply. Exactly how is your orthodontic technique going to stand out? The response is located in your branding.

 

Our Orthodontic Branding Ideas

Last upgraded Oct 31, 2022 Over the program of current years the orthodontics industry has actually seen an adjustment in regards to marketing. The lines between routine dental professionals and orthodontists is obscured to the public, suggesting that it is more crucial than ever before for you to ensure that your practice's specialties are detailed and presented.


To go much in the area of orthodontic advertising you will certainly require to recognize the choices available to you. SEO, or seo, is the technique of positioning relevant keyword phrases within your web site content to be much more easily found by a search engine. The keyword phrases are successfully added you are offered a much better opportunity at being identified by someone looking for your field of work.


To completely enhance your SEO you have to consider all the required variables. Web content, structure, and accounts are taken into consideration for your search engine optimization ranking. Reduce of navigating is essential as well so that individuals are a lot more conveniently able discover what it was they were looking for. By making use of search phrases completely, you are able to spread the word of your technique through online search engine or social media.

Things about Orthodontic Branding

Your brochure of products will certainly be promoted much more conveniently, and thus sold to any kind of interested party who is able to see the sale. With the social networks phenomenon being so widespread, why not benefit on your own? Mobility has ended up being a keyword in the new digital age. How accessible your site gets on the go represents exactly how ready people will be to see it.


The electronic media systems you will certainly need to access in order to have an effective orthodontic advertising project usually have mobile access as a requisite. 30% of all U (Orthodontic Branding). S commerce is mobile. (Internet Retailer, 2015) There are 2.6 billion smart device users globally, with a projected 6.1 billion individuals by 2020




(Google, 2016) 34% of online retail sales currently happen on smart phones. (Google, 2016) Neighborhood existence relied heavily on online existence, and what people state. Just as word of mouth is capable of making or damaging an organization, online evaluations are able to do so. People are consulting their phones when purchasing choice even more than ever before.

Things about Orthodontic Branding

Roi, or ROI, is a typical earnings ratio for service techniques. Calculating ROI consists of separating the web earnings of a venture by the end web well worth. The success of an advertising campaign relies on the ROI results, which reveal simply exactly how well the campaign went. With reasonable objectives toughened up by our advertising and marketing and SEO approaches your ROI will reach optimum degrees.


There is no point to an advertising campaign if the outcomes come out rushed, and ROI depends on top quality results. The time required for an advertising campaign depends of different variables like: Former SEO job, material, internet site problem and age. The elements offered are taken into consideration to make certain that your advertising project balance high quality and speed appropriately.

An orthodontist advertising and marketing project have to have a defined location, which permits local advertising and marketing to reach clients in the location and surrounding areas extra conveniently. Online presence relies heavily on brand-new information, to have people comprehend your service they have to recognize that the information they are receiving is up-to-date. With depend on and location safeguarded, your revenue sees an increase as your solutions come to be chosen.

The 6-Second Trick For Orthodontic Branding

On The Map Marketing operates in the field of improving your online visibility on the several digital platforms readily available. Your website takes the initial top priority in just how you will receive and communicate with possible clients. We collaborate with you to develop an online web page that fits your demands and the demands of your consumer base.


Advertising competitors has relocated unto combating for attention. Your target market has actually ended up being just as small as your capacity to order their notice. Scalability: As marketing has changed, so has organization growth. Orthodontist advertising is no different from other companies hereof. As your practice expands, so does your techniques of advertising right alongside.


Additional tools include: Google Analytics: A complimentary device set up to actively track internet site web traffic. Google Analytics allows you gauge your advertising and marketing ROI in addition to track your Flash, video, and social networking sites and applications. Sitemap: A data that has all your internet pages with each other so that search engines have the ability to understand your organization.


Personalizing: The excellent keywords, video clips, pictures and short articles are all positioned to your website's needs. Aesthetic content is made to bring in more attention.

The Definitive Guide to Orthodontic Branding

Guarantee your internet site filling rate and patient interest. Not doing so dangers that chance that slow-moving handling speed spoiling your opportunities with potential patients.


Having your ranking threatened by an online search engine's evaluation would be disastrous. You have to increase your rank and have your websites look as much as the suitable criteria. You have the ability to develop your site from scratch to have a much more efficient digital existence. A stronger digital visibility is feasible by having links naturally contributed to the content of your website.


The much less connection you present, the lesser you show up to browse engines. Directories heavily determine the look of your site to others. Link to better directory sites is very important to keeping a much better image. Any electronic marketing platform made use of is much better used with directory site help. Look is very important in attracting clients who could quickly go browsing somewhere else.

Orthodontic Branding Can Be Fun For Everyone

Profits enhances with tourist attraction, an attractive site brings in the earnings. Extra resources By having specialized web links to page social media and informational websites the high quality and accessibility of your website dramatically enhances. On The Map Advertising functions to guarantee that your orthodontist marketing campaign includes a great range connections to the wider internet.


You will require to see to it that your technique has the regional presence needed to maintain the earnings it requires to endure (Orthodontic Branding). On The Map Marketing collaborates with you to keep your position and receive the setting you need to think about growth. Let us help you plan for a long-term organization method


Logo designs in their most basic type are just an image that recognizes a business. When it comes to an orthodontic logo a lot of the photos that enter your mind are a collection of straight smiling teeth, or teeth covered in dental braces, or a single tooth with some cool design. Although these are wonderful images that completely represent the solutions supplied in any type of technique, it is also vital to make your orthodontist logo stand apart.

All about Orthodontic Branding

Go for a couple of articles per day, and make certain they are excellent quality and useful for your fans. Orthodontic Branding. Making your articles involving. Usage photos, more information videos, and message to make your blog posts intriguing and aesthetically attractive. Using hashtags. Hashtags are a fantastic means to get in touch with other individuals that have an interest in the very same subjects as you.

As a medical "authority" on social, it is specifically crucial for your orthodontic method to build count on with your local neighborhood. You can do this by only uploading precise info. See to it that when you post or recommend something, you can guarantee it. Allow's go into a couple of others tricks to a successful Instagram account: Among the very best things concerning Instagram is that it's so visual.


You can take great pictures with your mobile phone if you keep a couple of things in mind. Remember that natural or warm lighting is the most lovely. Ensure you don't overexpose your images, which will rinse your people and make it tough to value your dental work. Don't utilize a hectic history, which will certainly sidetrack from the individual in the picture.

 

All about Buffer Vs. Sprout Social

You can organize your messages to ensure that you don't have to fret about blasting your audience at the very same time. If you're unclear what the optimum times are to release, Buffer's Effective Scheduling tool can assist. It makes use of data from your account and data from individuals in a similar time area to make recommendations for the very best experiences to publish.


It does not come with search, hashtag, or state innovation is established. This indicates you'll need to collect the data right from the social media websites or utilize various other social marketing apps, See Additionally: Free Social Network Icons to Spruce Up Your Articles (Replicate and Paste) Beginning, tracking, and evaluating social interactions is simple with Sprout Social.


With the engagement device, you can constantly remain on top of the discussions that indicate one of the most to your company - Buffer vs. Sprout Social. It collects all effective web content across the social realm and provides them to your inbox: Facebook, Google, Instagram, Twitter, and Carrier. By alloting varied messages to teammates, you can create engaging synergy and boost efficiency

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Sprout Social is on the larger picture of the rate scale when it comes to social media monitoring services. If you're still puzzled also after reviewing the above article on Hootsuite Vs Buffer Vs Sprout Social, recognize that each of these suites consists of a complimentary trial period, which you need to take benefit of.


We have actually got the extra information Go back to the write-up

Grow Social is doing it again. They are raising their rates by a huge amount. Existing individuals even reported going from $199/mo to $399/mo for simply one customer. Sprout Social is a pioneer amongst top social media sites management tools but has actually faced some obstacles over the last few years. Just recently, Sprout has actually been slammed for its, with some users reporting that they have actually had to wait days and even weeks to receive a response to their assistance tickets.

5 Simple Techniques For Buffer Vs. Sprout Social

Lack of alternative to compose the same social blog post for multiple networks at when. Offered these limitations, individuals are relocating away from Sprout Social, and we think that is why you are also here.


This Sprout Social different resemble many various other social media administration devices out there, considering it uses a comparable feature set, however its social listening feature sets it apart (much more on this later). The device integrates with all the significant social networks including You, Tube, Tik, Tok, and Whats, Application.


If you are trying to find a detailed choice to Grow, Statusbrew is a fantastic alternative. It offers practically the exact same attributes as Sprout Social yet within your spending plan. You can utilize our article as a guide to choosing a Sprout rival that finest fulfills your demands. If you have actually already used among these tools, we would love to know why you like it a find out here lot.

More About Buffer Vs. Sprout Social

Screen brand discusses and improve engagement.


Similar to all these apps, linking your Instagram account can be slightly complicated (thanks to Instagram's limitations) yet Barrier makes this simpler than most of the competition. As a Sass system, access to Barrier is offered on a monthly basis. Buffer offers 3 paid strategies for Barrier Publish, in addition to a complimentary strategy.


Although I have actually not evaluated Buffer Reply, I would assume that it runs in a similar way to competing products, such as Sprout Social or Agora Pulse. When you have established your Barrier account, the very first thing you will certainly require to establish and accredit making use of your social accounts.

Not known Details About Buffer Vs. Sprout Social

You can attach Facebook web pages and teams, Instagram (both individual and organization accounts), Twitter profiles, Linked, In accounts and pages, and Pinterest boards (on the greater plans just). Buffer vs. Sprout Social. If you wish to schedule to your Instagram account in a similar way you do to your various other profiles, you require to have an Instagram Service Account


Your alternatives on the complimentary strategy are limited, but you can still produce (and timetable) as much as ten messages. Although you have an Analytics tab, all it does is list the messages you have actually navigate to this website made over the recently. The complimentary strategy does not really offer you a chance to click for more see Barrier's line up at job, however it does allow you to arrange some messages.

You can group your social accounts. The 4 Service strategies enable you to add various other group participants, so you can team up and entrust the procedure of certain social accounts to others in your team.

Buffer Vs. Sprout Social Things To Know Before You Get This

That will bring up a listing of your existing employee, and a blue "Invite a New Employee" button. Select that button, and you after that think of a screen where you enter relevant information for your brand-new team members. Barrier automatically sends an invite to your new employee.


The paid plans provide you a lot of versatility when it comes to producing uploading schedules (which are necessary for the buffer to work). You will certainly wish to establish up a publishing routine for each of your social accounts. This implies that you will not need to think of post dates and times when you develop messages Barrier will automatically put brand-new blog posts at the ideal location in the line up.

As soon as you add your brand-new posting schedule you can refine the times additionally: You can tease any kind of posting time to modify or remove it. These are very easy and user-friendly to make use of - Buffer vs. Sprout Social. All this leaves is to produce (or find) material that you can share with your followers, and once again Barrier makes this very simple

 

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With digital advertising, you don't require to stress over troubling your target market. Every campaign you run is trackable. Since we understand about the significance of electronic marketing, the advantages you experience after executing strategies is an enigma. So let us also look at the advantages of electronic advertising and marketing.

, if not more so, than traditional marketing approaches.


Accreditation On-Demand Training In this course, you will discover the 5 essential steps to Conversion Price Optimization and how the procedure engages with other facets of digital marketing (Digital Marketing Agency Katy). Digital advertising and marketing refers to any type of advertising approaches carried out via electronic devices which make use of some form of a computer, including internet marketing initiatives conducted on the net

Digital Marketing Agency Katy Can Be Fun For Everyone

Unlike standard marketingwhich is fixed and commonly described as "one-way" communicationdigital marketing is an ever-changing, dynamic procedure. Specified or else, customers can not communicate with company with a signboard or print advertisement, whereas digital marketing gives an avenue for two-way communication in between a business and its actual or prospective consumers. Nowadays, screen time goes to an all-time high for lots of people.


It is not a cookie-cutter workout. SMM is the practice of making use of social media networks to advertise service items or solutions. The usage of social media influencers, commonly referred to as influencer advertising, is prevalent in SMM.

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Blog sites, video clips and podcasts are typical methods for companies to involve in content marketing.




When clients are subjected to marketing in this kind of natural and regular fashion, it can yield a range of business benefits. "Digital marketing is specified by utilizing many digital strategies and networks to attach with customers where they invest much of their time: online." Much more particularly, electronic advertising and marketing can help services attain any kind of or all of the complying with benefits: Unlike typical approaches, digital marketing is not necessarily bound to a details geographic location.


This enables services to market and offer to clients who stay in a different state or nation, getting rid of lots of standard obstacles to access. To attain the international reach of digital advertising and marketing via conventional channels, there would be a severe price affixed (Digital Marketing Agency Katy). On the various other hand, certain elements of electronic advertising and marketing can be attained with a small investment of time and resources

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The versatility of digital marketing strategies returns benefits for almost every dimension of service, from tiny to large. find more info With such a vast array of techniques and approaches, it is not possible to supply a one-size-fits-all cost for electronic marketing. Instead, it is valuable to analyze the electronic advertising spend for different degrees of business, as little firms will certainly spend much less than larger ones.


These companies concentrate on affordable methods, normally leveraging internet sites, blog sites and social media to drive income at an affordable price point. The cost for standard digital advertising and marketing can be several hundred bucks monthly - Digital Marketing Agency Katy. Medium-sized services often tend to have actually developed earnings streams and the capacity to spend a lot more on electronic advertising

The price for intermediate electronic additional resources marketing can be several thousand bucks monthly. Big or business businesses will use digital marketing in a detailed and frequently worldwide manner. These organizations tend to have actually developed methods throughout most digital advertising and marketing networks. These companies frequently spend substantial resources developing a digital advertising and marketing approach across lots of readily available networks.

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In this context, it is vital to commit time and resources to preparation and development. Details, analytics and research collected while planning and producing can have a tremendous influence throughout implementation. Marketing News You currently know why advertising and marketing is crucial for your company, and digital is an important element of your total advertising technique.


Due to this, business have needed to shift to digital marketing to get words out regarding their items and solutions. However, you can not simply make web content for on-line platforms and hope for the very best. You need to build a digital marketing strategy to [] It holds true that every service has unique demands and goals.


Digital advertising and marketing is very important due to the fact that it connects an organization with its consumers when they are online, & is effective in all industries. It attaches organizations with perfect consumers when they are on Google through Search Engine Optimization & PPC, on social media with social networks advertising and marketing, & via e-mail with email advertising.

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With remarketing ads, email and message marketing, and social networks you can be before your audience while they utilize several apps on their mobile phones. There are numerous kinds and uses of premium quality digital advertising and marketing, consisting of banner ads, e-mail advertising, material advertising and marketing, and social media articles.

With digital advertising, you also have more tips here the versatility of testing and quiting inadequately carrying out campaigns in genuine time. Many customers do virtually all of their buying online. Digital marketing allows you attract these individuals and hence broaden the reach of your firm. Between Google Shopping Advertisements and brand name recognition projects, you can increase your brand recognition and boost sales.

 

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There are many news and industry sites that allow you to publish interesting news about your company or informational content on their websites. They’ll usually allow you to link back to your site on their page. The danger is that if you post a link from a spammy or irrelevant site back to yours, you could attract penalties.


 

For example, if you run a bakery in New York City, a local SEO strategy would aim to make your bakery appear in the top results when someone searches for “best bakeries in New York (https://qualtricsxm22dl7xy2k.qualtrics.com/jfe/form/SV_1CicO7JMjNffLDg).” If you’re new to SEO terminology, this introductory video provides an explanation of what SEO is and how it works: SEM and SEO both rely on keywords, but that’s where the similarity ends


They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad. With Google Ads, you pay for your bid each time Google displays your ad. In pay-per-click advertising, you only pay when someone clicks on your ad.


Content marketing uses the age-old art of storytelling to increase brand awareness. It aims to build relationships with potential clients and establish your brand as a partner in satisfying their needs - Xiaohongshu Marketing. It’s a subtle way of winning customers without direct advertising. Informational content is a type of content marketing that aims to answer questions that potential clients might have

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Then, they can create a roadmap outlining the types of content to produce, topics to cover, and channels to leverage. https://telegra.ph/China-Advertising-Agency---Navigating-Success-with-Clickperbox-Marketing-10-13. According to the roadmap we mentioned above that the content marketing experts draw, you’ll have various forms of content, such as blog posts, articles, website copy, social media updates, and more


6 percent, which is dramatically higher than the 1. 7 percent conversion rate that traditional outbound methods deliver.Digital marketing services consist of the following tactics: A digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business attain its marketing and sales goals.

Given the scope of digital marketing, it’s helpful to look at the most popular types of digital marketing agencies and the services they offer. Choosing a digital marketing agency can be challenging if you aren’t familiar with the industry. Some agencies specialize in one industry or service, while others offer a broad range of services.


Below are seven of the most common types of digital marketing agencies: A digital marketing agency reaches customers online through omnichannel marketing, multichannel marketing, or single-channel marketing. With multichannel and single-channel marketing, agencies interact with customers in one or multiple channels such as websites, blogs, email, social media, and more.

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Digital marketing consultants have a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy. They can identify weaknesses in your current strategy, areas of improvement, and the best way to make the most gains. They may also have a network of other marketing professionals or agencies they can refer you to for further assistance.


Agencies know the latest trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are specific things to expect when working with a digital marketing agency: The overall goal of any digital marketing endeavor is to generate as much organic traffic to one’s business website.


Do you already have an in-house team that needs some help or is all of your marketing outsourced? Once you've asked these questions, you’ll have a better idea as to whether or not working with an agency is the right choice. You’ll also know what kinds of digital marketing services your business needs.


You will also need to know your digital marketing goals, budget, and degree to which you want to be involved in Going Here deploying a digital marketing campaign. Below are some questions you should ask prospective digital marketing agencies: Will you have a designated contact person or project manager in the agency? Will in-house specialists or freelancers execute on the work? How big is your contract relative to the other ones the agency is under? What online tools and software do they use? How much of your budget will go to administrative costs? What does a good client look like for the agency? Or a bad client? What KPIs does the agency use to measure success and how will this be communicated to you in routine meetings? What can you expect from the first 90 days (or an equivalent starting period) of your contract? How often will you be informed about the status of your digital marketing campaign? What is the agency’s pricing structure? Is there any proof of their success with companies like yours? What do their testimonials, BBB ratings, or Google Reviews indicate? You want to ensure that you are making the best decision for your business before handing over the reins to a digital marketing agency.

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With this process, we’ll quickly pinpoint the problems in your sales and marketing funnel and work backward to devise a strategy to fix them. And we have the talent to do so. Our T-shaped marketers have a wide breadth of knowledge of everything marketing and can spot needed areas of improvement.


If you want to know where your marketing can improve, contact us today for a free 30-minute strategy session to review your strengths, weaknesses, and areas of opportunity! Ready to work with a digital marketing agency? Find out how we can improve your online presence and generate sales! .


Marketing has changed more in the past 10 years than it had in the previous 100—launching us out of the age of TV spots and print ads and into the age of websites, online video, social media, and Google - China Advertising Agency. Consumers today are connected to the web 24/7—U.S. adults now spend upwards of 6 hours per day consuming digital media, and that doesn’t count those whose jobs are internet-dependent